Vol. 2 No. 4 (2013)

Artikel

• PENGARUH STORE IMAGE, VALUE CONSCIOUSNESS, PRICE IMAGE DAN ATTITUDE TOWARD PRIVATE BRAND PADA CONSUMER PURCHASE INTENTION di ALFAMART SURABAYA TIMUR

  Adi Setiawan

  • Untitled
  • 695 1,185

• PENGARUH BRAND TRUST, PERCEIVED VALUE, DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PADA PELANGGAN KLINIK KECANTIKAN NATASHA SKIN CARE DI KOTA SURABAYA

  Zhaskia Saldy

  • Untitled
  • 1,607 2,425

• PENGARUH PERSEPSI NILAI PELANGGAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN HYPERMART PAKUWON TRADE CENTER DI SURABAYA

  Paulus Ongko Widjojo

  • Untitled
  • 902 5,428

• Pengaruh Lingkungan Pemasaran Terhadap Kinerja Pemasaran Melalui Strategi Pemasaran Pada Usaha Jasa Laundry Di Surabaya

  Robby Sucitro

  • Untitled
  • 1,065 7,769

• PENGARUH RELATIONSHIP QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA PERUSAHAAN JASA PT. POS INDONESIA DI SURABAYA

  Indahwati Christian Natalia

  • Untitled
  • 666 1,702

• ANALISIS EFEKTIVITAS PROGRAM MEMBERSHIP CARD DALAM MENCIPTAKAN LOYALITAS AFEKTIF KONSUMEN MATAHARI DEPARTMENT STORE DI SURABAYA

  Glenn Russell Maatita

  • Untitled
  • 801 4,017

• ANALYSIS DIFFERENT PERCEPTIONS BETWEEN HARDCORE LOYAL CONSUMER AND BRAND SWITCHERS CONSUMER TOWARDS BRAND LOYALTY ELEMENTS AT BRAND PRODUCT ZARA IN SURABAYA

  Christopher Elton Lucky Ciputra

  • Untitled
  • 635 1,078

• INFLUENCE OFSERVICEQUALITY, PRODUCT QUALITY THROUGHCUSTOMERSATISFACTION OFCUSTOMERLOYALTY IN JAMOO RESTAURANT SURABAYA

  IRWAN WIJAYA

  • Untitled
  • 651 1,057

• PENGARUH ELEMEN - ELEMEN STORE CHARACTERISTIC TERHADAP POSITIF EMOTION DI SOGO DEPARTEMENT STORE SURABAYA

  MARIA AYU YUDHITYA

  • Untitled
  • 894 1,919

• PENGARUH SHOP ENVIRONMENT, STAFF, INTEGRATED MARKETING COMMUNICATIONS, DAN HEDONIC VALUE TERHADAP IMPULSIVE BUYING PADA KONSUMEN CARREFOUR DI SURABAYA

  Veronica Lavinia Laksono

  • Untitled
  • 645 1,605

• PENGARUH SIKAP, PERSEPSI NILAI DAN PERSEPSI PELUANG KEBERHASILAN KOMPLAIN TERHADAP NIAT PENYAMPAIAN KOMPLAIN KONSUMEN DI HYPERMARKET SURABAYA

  Imelda Citra Anggraini

  • Untitled
  • 763 1,412

• PENGARUH STORE IMAGE, STORE ATMOSPHERICS, DAN STORE THEATRICS TERHADAP PURCHASE INTENTION PADA THE BODY SHOP GALAXY MALL SURABAYA

  Christian Hadi Wijaya

  • Untitled
  • 952 3,536